Some of the main characteristics that may justify this phenomenon are: being a quick and easy alternative to access a wide range of information, offering almost instantaneous interaction and communication, opening up business possibilities in global environments and not just local ones, and even serving as a parallel strategy to find out preferences and interests in particular issues. This is an interest that responds to a historical moment in which social networks offer the right possibilities to cover everything from the individual to the social, including work. A new ecosystem implies an almost total rethinking of roles, as reflected in the so-called influencers, and of strategies in an environment that is struggling to obtain the greatest dissemination and impact, including for health reasons. Scientific production in this area has developed considerably in response to the need to understand, know, and adapt commerce in view of the new forms of relationship and consumption that have emerged as a result of social networks. This is an everyday action that can be understood in the face of the digital approach to modern life and which perfectly contextualizes the rise of digital marketing. This new digital map, which over the years has unlocked new horizons, has altered such basic habits as what to take with you when you leave home: wallet, keys, and smartphone. Despite cultural differences and resistance, it is clear that the option of being part of and participating in these digital communities has been reduced to a couple of keystrokes. Although it has not been total, as the digital divide is still present, one of the technological consequences of the second decade of the 21st century has been the easy access to these new opportunities. Consequently, the attractiveness of using these digital media was no longer governed only by the content, but also by the new possibilities of participation they offered. Its appearance meant that users were already able to create, modify, share, and discuss existing content on the Internet. The popularity and growth of social networks can be understood by the paradigm shift that brought about their birth, as previously the World Wide Web was based on limited usability. In fact, nowadays it is not surprising that applications such as Instagram, or others more associated with instant messaging, are among the most frequented practices when accessing these mobile devices.
Both its technical conditions and its rapid incorporation into almost any area of life today have made it the perfect nexus. The perfect framework for its expansion has been mobile devices, especially smartphones.
A new reality that has been mutating from the original Facebook, YouTube, and Flickr to become, for example, a relevant strategy in election campaigns. Social networks have been the maximum exponent of a digital revolution that has meant a before and after in terms of how people communicate and collaborate. A new reality in which there is cyber-bullying, digital scams, fake news, and haters on social networks.īillions of people have taken an active part in technological development over the past decade. Knowing, understanding, and analyzing netiquette is a necessity in a society in which information and communication technologies (ICT) have changed the way of socializing and communicating.
Using proper netiquette means update#
There is a need to update the theoretical framework and an analysis of the empirical proposals, whose samples are supported by students or similar. These results show that this is a poorly defined line of research, both in theory and in practice. The initial search yielded 53 results, of which 18 exceeded the inclusion criteria and were analyzed in detail. This systematic review of the literature has been developed entirely according to the Preferred Reporting Items for Systematic Reviews (PRISMA). It focused on the netiquette (country, date, objectives, methodological design, main variables, sample details, and measurement methods) included in the Web of Science and Scopus databases. In this article, an analysis of the existing literature is carried out.
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